Beyond fair trade

An innovative approach

For a tangible and measurable impact

Banyan Alliance was created to respond to the many imbalances and challenges facing the cocoa sector, including low quality beans, poverty amongst farmers, lack of transparency, child labour, and environmental impact. Banyan alliance is much more than a chocolate Grand Cru: it’s the redefinition of an ethical chocolate. From the setting up of a fair price, to carbon offsetting, discover our efforts to promote a new commercial model.

Challenges

Although many fair trade initiatives have emerged, the plight of many farmers remains linked to fluctuations in cocoa prices and the constraints imposed by large buyers in a market characterized by a high concentration of power. Demand pressure is pushing producers to look for quantity over quality and to favour monocultures that are linked to deforestation and biodiversity loss. In addition, Fairtrade premiums, which are distributed to cooperatives, are rarely sufficient to guarantee a sustainable financial situation for farmers, who are gradually abandoning cocoa.

Solutions

For these reasons, Banyan Alliance offers a holistic, inclusive, environmentally friendly and circular business model aimed at rebalancing the value chain by objectively weighing the efforts of each player, and thus contributing to making agriculture more attractive and sustainable.

The Banyan Alliance model

• We exclusively select cocoa beans from the indigenous variety Nacional, with low yields but exceptional taste, originating from Los Ríos province in Ecuador (single origin – Grand cru).

• Our chocolate is vegan and certified organic. We do not add any additives and our packaging is made out of biodegradable sugar cane paper.

• Our cocoa is grown using sustainable agroforestry methods promoting biodiversity, and we offset our carbon emissions through reforestation projects conducted by OneAction.

Our production is entirely carried out in Ecuador with the aim of:

• Maintaining a high added value in the country of origin and stimulating the local economy

• Limiting intermediaries and ensuring transparency and traceability

• Transferring the know-how of Swiss chocolate artisans

In defining the price, we consider all actors in the value chain.

• Revenues are determined by ethical indicators, not by the market price.

• Thanks to the Equal Profit label, we guarantee that the margins of each actor of the value chain are proportional to their production costs.

• 10% of the price of each bar sold by Banyan Alliance is donated to the NGO OneAction active in educational and environmental projects.

Our model's tangible impact

By applying our model Beyond Fair Trade, and thanks to the Equal Profit label, we can observe that the distribution of revenues increases significantly for the actors at the beginning of the value chain. The price per tonne of cocoa thus rises to more than USD 5,200, compared to USD 3,500-3,900 for organic and Fair Trade certified premium cocoa, and even USD 2,000 for conventional cocoa. This represents an increase of almost 40% compared to regular Fair Trade programs for the farmers, the farmers’ association and the cooperative.

Usual distribution
Equal Profit distribution

Thanks to the Equal Profit label, each actor receives a margin proportional to his production costs. This model guarantees a fair distribution, generating a significant impact in particular on producers, who see their profits per tonne increase by almost 40% compared to the usual income linked to fair trade.